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PRIVACY POLICY

Made For Drink takes your privacy very seriously. We understand how important it is to keep your personal data safe and this Privacy Policy sets out the steps we take to do just that. You can contact us at any time in relation to your data at hello@madefordrink.com

This Privacy Policy outlines how and why we collect data, the different data that we collect, and what you can do should you disagree with our obtaining, processing, storing and recording of your personal data.

This policy relates to your use of this website, the data you supply to us and our use of that data in strict compliance with the latest regulations.

SECTION 1 – ABOUT MADE FOR DRINK

Made For Drink (‘Made for Drink’, ‘we’, ‘us’, ‘our’) is a trading name of Ruscombe Artisan Food & Drink Ltd. We are located at Unit 4, Maidenhead Enterprise Centre, Cordwallis Street, Maidenhead, UK (Company Registered Number: 10158508).

SECTION 2 – WHAT INFORMATION DO WE COLLECT AND WHAT DO WE DO WITH IT?

Your Personal Information
When you purchase something from our online store, as part of the buying and selling process, we collect the personal information that you give us: such as your name, address and email address. We use this information to process orders, arrange delivery and verify payments. We treat all your personal information as strictly confidential. This information is stored within a secure and protected Shopify database (see SECTION 6).

Your Payment Information
When you provide us with credit or debit card information to process payment, we retain limited credit card information for our records (e.g. the last four digits for validation purposes) but we do not store or retain complete credit card records. Your information is passed securely to a third party payment processor to be authorised by your bank. We use internet security technology to ensure that it is safe for you to shop with us and standard encryption technology scrambles your personal data when you give it to us. This process is known as Secure Sockets Layer (SSL) and makes sure your transaction is protected.

Your User Information
When you browse our website, we also automatically receive information about where you have come from on the internet and how you are accessing our website – e.g. your IP address, geographical location, the pages you visit and your browser type. This information is not personally identifiable, and we use it to learn about shopper behaviour and to improve our website and services so that you have a better shopping experience. We may also use this information to create lookalike audiences so that we can advertise via third party platforms and reach new potential customers that we think may like our product. This is always to a broad group and never a single, specific user.

Information for Marketing

Emails
With your permission, we may send you emails about our store, new products, special offers and other updates. These emails are sent via the Mailchimp application (see SECTION 6). Marketing and promotions may also be sent to you based on your shopping history. We only ever segment customer data to provide relevant and enhanced marketing messages. We keep identifiable personal data for a minimum of one year, and will remove it from our database if a customer is no longer opening emails or engaging with Made For Drink, our store or marketing emails.

Social Media
From time to time, we may also advertise on Facebook or Instagram. The adverts we create on these platforms are never directed at a specific, identifiable individual but are shown to groups of people according to interests, shopping behaviours or on-Facebook activity. You can update your social media privacy settings within those social platforms in order to further limit any marketing you may be seeing.

SECTION 3 – CONSENT

How we obtain your consent
When you provide us with personal information to complete a transaction, verify your credit or debit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If you started, but did not complete the checkout process, this may also include emails about items that are in your basket. This however does not mean you will be sent further marketing emails that you have not explicitly consented to receive.

We will always ask you directly for your expressed consent to opt in to receive Made For Drink marketing emails via a tick box or a sign up form.

How you can withdraw your consent
If you change your mind after opt-in, you may withdraw your consent for us to contact you via the ‘unsubscribe’ link in any of our emails or by contacting us at hello@madefordrink.com with the subject line UNSUBSCRIBE. Please note it may take 2 working days to stop receiving marketing emails.

You may withdraw your consent for the continued collection, use or disclosure of your information at any time by contacting us at hello@madefordrink.com or mailing us at:

Data Protection Officer, Made For Drink, Unit 4 Maidenhead Enterprise Centre, Cordwallis Street, Maidenhead, SL6 7BE, UK

SECTION 4 – DISCLOSURE

We are committed to protecting the privacy and security of your personal information. We will only share it with third parties in accordance with this Privacy Policy; or if we are required by law to do so or if you violate our Terms of Service.

SECTION 5 – THIRD PARTY SERVICES

Processing your order
Your personal information may be disclosed to trusted third party companies for the sole purpose of helping process your order. These may include our IT suppliers, payment gateways, our customer management system and our courier or shipping companies.

Certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. 

In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction from either you or us. So, if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act. 

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Joint promotions
If you have provided your details as part of a promotion between Made For Drink and a third party, and you have given your expressed consent for us to share your data with them, then we will do so on your behalf. If we work with a third party who shares your data with Made For Drink, we will always seek assurances that they are providing information to us in accordance with data protection laws and that they are transparent with you that they may share your data with us.

Website optimisation
We may also share aggregate, non-specific information with selected third parties, or information that is reflective of your use of our website, but we absolutely do not disclose individual names, personal information or any information that can be deemed identifiable to you specifically. This includes analytics and search engine providers that assist us in the improvement and optimisation of our website. Learn about opting out of Google Analytics.

Links to other websites
We may include links to third party websites that we think you might be interested in. This Privacy Policy does not apply to websites that you may be able to access via links on madefordrink.com. We are not responsible for the collection or use of your personal information by third party websites and encourage you to read their privacy statements. 

SECTION 6 – THIRD PARTY DATA PROCESSORS

We work closely with two third party data processors to help keep your data safe and ensure it is collected, processed and stored lawfully.

Shopify
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

Payment data is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. 

For more insight, you may also want to read Shopify’s Terms of Service or Shopify’s Privacy Statement

Mailchimp
Our marketing emails are sent using the MailChimp application. It ensures that we have a secure system that allows us to date stamp when your personal data was collected, whether you consent to marketing, and allows us to amend or fully remove your data upon request.

If you want to understand how MailChimp helps Made For Drink to keep your data safe, you can read Mailchimp’s Terms of Service and Privacy Policy.

In order to ensure that personal information is protected when transferred out of the EEA, both Shopify and Mailchimp comply with the EU-US Privacy Shield and Swiss-US Privacy Shield regimes.

SECTION 7 – YOUR DATA RIGHTS

Made For Drink only uses your personal data for the purposes outlined above. We are committed to processing your data lawfully in a fair and transparent way. 

We will not store data for longer than we need to use it. We will keep your personal data for as long as you remain our customer or continue to engage with us.

We review our marketing database every 18 months. If you have opted in to marketing, and not opened an email in 18 months, we will remove you from our marketing database unless you re-consent. We review our customer database annually. If you have not consented to marketing but have made a purchase via our website, we will keep your data for approximately 5 years after you have made a purchase from us.

You have data rights in addition to the above that gives you full control over your data:

The right to access and obtain data we hold about you. Proof of identity will always be required before any data can be released.

The right to rectify and remove any personal data (unless we have a legal right or obligation that requires retention of this data). 

The right to amend your data processing preferences. You can change your mind regarding any marketing communications by selecting update preferences or unsubscribe in email communication, or by contacting us at hello@madefordrink.com 

The right to be notified if your data is ever compromised.

These rights do not extend to include non-personal, ‘unidentifiable’ data.

If you have any questions or concerns about the collection and use of your personal information, you can contact us at hello@madefordrink.com or:

Data Protection Officer, Made For Drink, Unit 4 Maidenhead Enterprise Centre, Cordwallis Street, Maidenhead, SL6 7BE

SECTION 8 – SECURITY

We have implemented appropriate technical and organisational measures and security features, designed to safeguard the privacy of your personal information from loss, alteration, unauthorised access or improper use. Our security and privacy policies are periodically reviewed and we will continue to enhance our security procedures as new technology becomes available. Whilst we cannot ensure or guarantee that loss, alteration, unauthorised access or improper use of information will never occur, we use all reasonable efforts to prevent it.

While we make every effort to ensure that your information is secure on our system, you should bear in mind that submission of information over the Internet is never entirely secure. As a result, we cannot guarantee the security of any information you transmit to us and you do so at your own risk.

Information may be retained in countries outside the European Economic Area, including the USA and Canada. These countries may have data protection laws that are different from the laws of your country. However, we will ensure that any information transferred outside of the European Economic Area will be adequately protected in accordance with this Privacy Policy.

SECTION 9 – COOKIES

We use three main types of cookies when you visit our website. Please find listed the types of cookies we use, and why:

Necessary Cookies - these cookies are essential if you want to use our website. Without these cookies, services such as “Add to Basket” may not work correctly.

Statistical cookies – these analytical cookies are used to store information about your session: such as referrer and the landing page, most visited pages and track any pages which lead to error messages. The information collected by these cookies is anonymised and is used to help improve your customer experience.

Preferences cookies – these functionality cookies help with navigation of the website. You can use parts of the website without them, but they allow us to remember choices such as preferred language.

By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site for the purposes set out above.

If you decide to delete or disable these cookies, your user experience of our website will be affected and you might not be able to use certain functions of our site. You can visit www.allaboutcookies.org if you want to manage or delete any cookies on your computer.

SECTION 10 – AGE OF CONSENT

By using this site, you represent that you are at least the age of majority in your country, state or province of residence, or that you are the age of majority in your country, state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

SECTION 11 – CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

SECTION 12 - QUESTIONS AND CONTACT INFORMATION

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Data Protection Officer at hello@madefordrink.com or by mail at: 

Made For Drink 
Unit 4 Maidenhead Enterprise Centre
Cordwallis Street
Maidenhead
SL6 7BE
UK